- What is a client brief?
- A client brief is a short, structured document that captures what the project is, who it is for, what success looks like, and what will be delivered. It aligns you and your client before contracts, proposals, or kickoff work so expectations stay clear.
- How do I write a client brief?
- Start with context: project type, goals, and audience. Then list deliverables, constraints, timeline, and budget range. End with approvals and next steps. This generator walks you through those sections so you can produce a clean brief in minutes.
- What should a client brief include?
- Strong briefs usually cover project overview, client and stakeholder context, scope and deliverables, requirements or constraints, timeline, budget expectations, and agreed next steps. Optional extras include brand assets, competitors, and technical requirements.
- What's the difference between a brief and a proposal?
- A brief defines the problem, scope, and goals—often co-owned by you and the client. A proposal is your offer: pricing, terms, milestones, and how you will execute. Many teams finalize the brief first, then turn it into a proposal or statement of work.